Tuesday, February 27, 2007

Apple Advertising Campaign Instantly Iconic

According to Media Post's Marketing Daily, the Apple advertising campaign of the Mac guy versus the PC guy is an instantly iconic campaign:

The ads' cleverly implied "Which guy would you rather be?" message and visceral punch have created love-'em/hate 'em camps, probably roughly split between people who consider themselves innovators versus those struggling to keep up with new technology. In other words, precisely the dynamic that Apple--renowned for keeping its marketing strategies as close to the vest as its product plans--presumably had in mind. The instantly iconic campaign quickly spawned satiric takeoffs ("The Lost Mac Ads") on VH1.

At one time, I was a cool mac guy. A long long time ago in college I owned an Apple MacIntosh SE. No hard drive. But I loved it.

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