Brands can be instantly iconic, or at least claim to be. Check out this introduction to the (RED) Community Barcode:
"The word Africa doesn’t usually make one consider shopping, but our (RED) Community Barcode ties together Africa and consumers in a striking symbol that's instantly iconic. The barcode is composed of images of a community of people resembling African warriors, and is set up to be a working barcode."
If you don't know, (RED) was created by the iconic Bono and Bobby Shriver "to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa."
I truly hope that the (RED) brand and barcode become instantly iconic. People want to associate with iconic things. Which motivates them to buy things associated with the iconic thing. In this case, it's a good thing.
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